McLaren chairman Ron Dennis says he would rather be without a title
sponsor than undersell the space on his team's Formula 1 car. He is quoted as saying.
"Title sponsorship doesn't exist any more as a concept," said Dennis.
"If you look at what title sponsorship would normally be, it would be
somewhere between 40-50 per cent of your budget.
"Where the budgets are for a competitive team, no company will come in and give you that kind of money.
"Therefore
what you do is you cut it up into bite-sized pieces, so you get a range
of companies with similar philosophies to join you on the car.
"Do
we have room for bigger brands on our cars? Yes we do. But the reality
is that we put ourselves in a position where the technology side of our
business is providing different dynamics [of revenue]."
"I feel a bit like Manchester United, which has had a run of crappy
football games and gone down in the league. I still think we are Man
Utd, I still think that we can come along and say 'will you sponsor us?
We are still Man Utd'.
"The last thing you should do is suddenly
start doing deals that are last place in the league table. That is maybe
flawed, but I don't think so. That is the way I think."
What do you think about his statements? Surely a team like Mclaren should always have a sponsor.
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