Chelsea Sign New Sponsorship Deal

Chelsea FC have signed a new sponsorship deal reported to be worth £40 million per year with Yokohama Rubber Company Ltd, worth double of their current deal with Samsung which was
worth about £18 million per year. The deal will commence from  the 2015/2016 season and will last for five years. This deal suits both parties, who are looking to use this deal to achieve global expansion, as the Yokohama Rubber Company already has sponsorship deals with two NBA teams, the Boston Celtics and the San Antonio Spurs. This sponsorship deal, at £40 million is the second large sponsorship deal in English football history behind Manchester United's Chevrolet deal worth £53 million.